“Complete, trusting surrender to God” Essay Example for Free

â€Å"Complete, trusting surrender to God† Essay Although the Qur’an, its sacred text, was only revealed to their Prophet Muhammad more than five centuries after the death of Christ, Muslims trace the beginnings of Islam to the time of Abraham. According to them, the series of revelations of the Qur’an which started in 610 CE in a cave in Mount Hira, Mecca, Saudi Arabia, marked only the renaissance of a religion which sank into insignificance when the people of Mecca rejected the monotheism preached by Abraham. The Islamic claim further states that being the original religion, it provided the foundations for the development of Judaism and Christianity. (Fisher. 2005. Islam) Since the time of the first revelation in Mount Hira, Islam has rapidly grown to become the second-largest religious denomination in the world, next only to Christianity, claiming a following of almost twenty percent of the world’s population. However, its growth has been temporarily slowed down, particularly in the United States, by the effects of the American war against terrorism which is evidently directed against Muslims. This U. S. -orchestrated anti-terrorism war, coupled with the dearth of knowledge about Islam, has severely alienated the Muslims from the rest of the non-Muslim world. (Fisher. 2005. Islam) Yusuf (n. d. ) said that majority of the Muslims are convinced that while the U. S. government has been blaming terrorism on Islam for years, it was the 9/11 incident which dealt the most telling blow on the credibility and reputation of their religion. This was because the international media was able to depict that many Muslims around the world rejoiced after that incident. The truth is, however, that majority of the Muslim world was saddened by that incident and the repercussions it caused. They would like to tell the world that terrorism is not an official policy of Islam and that, in fact, Muslims also consider terrorists as enemies of their religion. He laments the fact that When a crazy Christian does something terrible, everyone in the West knows it is the actions of a mad man because they have some knowledge of the core beliefs and ethics of Christianity. When a mad Muslim does something evil or foolish they assume it is from the religion of Islam, not because they hate us but because they have never been told by a Muslim what the teachings of Islam are all about. Muslims are also complaining about the way non-Muslims always confuse them with Arabs. According to them, while most Arabs are Muslims, less than 20% of Muslims have Arab blood. (Almuslimin. org) Allah is the only authority of this religion. Muhammad was only the messenger and prophet with whom he entrusted the sacred texts called the Qur’an in a series of revelations and who, three years after the first revelation occurred, preached them to the people according to his instruction and his will. However, Muhammad was the role model for all Muslims. His life story and his sayings were saved in the Hadith for every Muslim to learn from and emulate. The central teachings of Islam are oneness of God and of humanity; prophethood and the compass of Islam; human relationship to the divine; belief in the unseen life; and belief in the Last Judgment. (Fisher, 2005. Islam) Islam teaches that there is only one God. This is why the first words spoken to a Muslim infant are the words of the Shahadah – â€Å"la ilaha ill-Allah Muhammad-un Rasulu-llah† (â€Å"There is no god but God, and Muhammad is the Messenger of God†). God may be called by many names, but all the attributes assigned to those different names make up the totality of the One God. They contend that there must be absolute unity among all men of all races because they are all brothers under the one God, and no one race should consider itself the chosen race. Islam teaches that the individual should be one with God, therefore his or her thoughts and deeds should always be inspired by God. This oneness of God and of humanity was very emphatically expressed by Abu Hashim Madami, an Indian Sufi sage, when he said that â€Å"There is only one thing to be gained in life, and that is to remember God with each breath; and there is only one loss in life, and that is the breath drawn without the remembrance of God. † (Fisher. 2005. Islam, p. 373) All the prophets from Abraham to Jesus Christ are honored, but they maintain that Muhammad was the last prophet sent by God with the final message. This means, therefore, that the Qur’an sums up all the messages from God so Islam should include all religions, including Christianity and Judaism which also trace their roots to Abraham. They believe that God created the universe for a purpose and set down laws to govern everything. For this reason, man could live in peace only if he recognizes these laws and abide by them. They accept the existence of the angels, especially Gabriel, whom they credit with bringing the messages of God. They believe that Satan exists just as they believe that there are saints. For them, the Last Judgment means that dead Muslims are allowed some rest before being raised from the grave for the final reckoning, after which the sinners and the unbelievers are sent to hell. (Fisher. 2005. Islam) Their basic practices consist of what they call the Five Pillars of Islam, namely: Beliefs and witness; Daily prayers; Zakat; Fasting; and Hajj. Every Muslim, without resorting to the use of force or intimidation, are obliged to spread the words of Islam so that other people may know about it, understand it, and use the knowledge to guide them in choosing their faith. Prayers should be recited five times a day while facing the direction of Mecca. It is believed that requiring every Muslim to face Mecca symbolizes unity among the devotees of Islam around the world, while the daily prayer emphasizes Islam’s teaching that every Muslim should remember God everyday of his or her life. Zakat, the third pillar, means â€Å"spiritual tithing and almsgiving. † Muslims are enjoined to help the poor by donating part of their annual income to charities of their choice. The Kingdom of Saudi Arabia, for example, channels its contribution through the Islamic Relief Organization which aids people around the world regardless of their religion. Every year, the first Qur’anic revelation is celebrated with a month-long fasting called Ramadan. All able Muslims are required to abstain from â€Å"food, drink, sexual intercourse, and smoking† from dawn to dusk. Although fasting during Ramadan is an obligation, fasting, per se, is advised from time to time because it provides an individual with â€Å"a Transparent Soul to Transcend, a Clear Mind to think and a Light Body to move and act. † The last Pillar – the hajj – is a pilgrimage which is expected of every Muslim who is financially and physically capable even only once during their lifetime. Their pilgrimage destination is Mecca, where their holiest sanctuary, the Ka’bah, is located. (Fisher. 2005. Islam) Muhammad, whose name was taken from the Arabic word hamada which means â€Å"to praise, to glorify,† was born in Mecca, Western Arabia, in 570 CE to Abd bin Al-Muttalib and Amina bint Wahb. (Kikim Media. n. d. ) His parents were believed to be descendants of Abraham and Hagar, the Egyptian slave who mothered Abraham’s son, Ishmael. The story goes that Abraham fled to Mecca with Hagar and Ishmael after his wife, Sarah, also gave birth to a baby boy (Isaac) and became extremely jealous of Hagar and Ishmael. Abraham later built the Ka’bah, Islam’s holiest sanctuary and now the destination of pilgrims during the hajj, in Mecca, Saudi Arabia, with the assistance of his son, Ishmael. (Fisher. 2005. Islam) The birth, life, and death of Muhammad impacted the world of Islam differently. His birth in 570 CE also signaled the rebirth of Islam which sank into obscurity for centuries when the people of Mecca rejected Abraham’s monotheistic Qur’an religion. His life as a preacher which began three years after the start of the revelations resulted to a rejuvenated Muslim world. The flight of the Muslims to Medina (or the hijrah) which he orchestrated in order for them to escape persecution from the hands of the Qurayshites of Mecca was what strengthened Islam as soon as they had settled in Medina. This later enabled them to raise a strong army to capture Mecca from the Qurayshites. However, while he re-established Mecca as the holy sanctuary of Islam, Muhammad himself chose to live in Medina. While his birth signaled the rebirth of Islam and his life rejuvenated their religion, his death in 632 CE in Medina caused a split in the Muslim world between what we now call the Shi’a and Sunni Muslims because of the issue of succession. Most of the surviving Muslims believed that although Muhammad was able to tell his followers what to do after his death, he failed to appoint his successor. Thus, the majority decided to settle the issue of succession by election. However, there was a minority group who insisted that it was not true that Muhammad did not name his successor because of a report that some weeks before he died, Muhammad held his son-in-law ‘Ali’s hand and uttered the following words: â€Å"Whoever I protect, ‘Ali is also his protector. O God, be a friend to whoever is his friend and an enemy to whoever is his enemy. † (Fisher. 2005. Islam, p. 380) The issue of succession was ultimately decided according to the wishes of the majority – by election – but the two factions have never reconciled up to this day. The Shi’a Muslims now form the majority faction in Iran, while the Sunnis are the majority in â€Å"Saudi Arabia, Egypt, Turkey, northern African countries, Pakistan, Afghanistan, Central Asian countries of the former Soviet Union, and Indonesia. † (page 378) Their place of worship is called a mosque. When I interviewed Bonsan Go, a student from Indonesia, he described a basic mosque as A square building with a small box-type space in front which serves as an extension. It has a dome on the center-top of the main building and a turret or a small ornamented tower or a tower-shaped projection on another building. Inside, you will fine a division (usually a length of fabric) which separates men from the women. There are no tables, chairs, or figurines inside the mosque. I thought, maybe, Mr. Go described a traditional mosque which used to be an Islamic architecture with a dome and one or two minarets. However, the more recent ones especially those constructed in the United States have chosen to go without the dome and the minarets. The more modern mosques have also done away with the curtain-like division which separates the men from the women. I have located one such mosque in Urbana, Illinois. A photo of this mosque is shown below: This is the Central Illinois Mosque and Islamic Center at 106 S. Lincoln, Urbana, Illinois. It is unmistakably an Islamic architecture with the arches found in front, but without the dome and minarets of olden mosques. Their website (http://www. prairienet. org/cimic/) announces that the mosque holds congregational prayers five times during the day, the first session being at 5:45 in the morning and the last at 7:30 in the evening. The center also offers Arabic classes and is open to visitors any day. CIMIC Newsletter is published bimonthly. In my interview with Bonsan Go, I was able to gain some insights on how a lay Muslim understands and practices Islam. About the hajj, Mr. Go describes it as the â€Å"symbol of unity between the Muslim Ummah and the Oneness of Mankind. † According to him, this has to be done at least once in a lifetime and is very important because it is one of the five pillars of Islam. He said that the hajj is obligatory for all Muslims who can afford it financially and physically. It is also important that the money spent for the hajj comes from hard work and not from corruption. He also talked about the Sunnis and Shi’ites. He described the Sunnis as following the teachings of Muhammad, imitating his every actions and words while the Shi’ites believe that Hadhrat Ali was the real successor to Muhammad because he belonged to the family of Muhammad. He further said that the Shi’ites call their leader an imam while the Sunnis call their leader a caliph, just like they do in Indonesia where the great majority of the Muslims are Sunnis. On the question of marriage, he said that a Muslim is not obliged to have several wives. However, once a man decides to do so, he can only marry as much as four times and he is required to treat all of them equally and see to it that all his wives maintain harmonious relationships all around. The Muslims, according Mr. Go, have never worshipped Muhammad. It is Allah that they give praise to. He considers it very disturbing that most people tend to equate the position of Muhammad with the one who created him. He said that to worship Muhammad instead of Allah is considered a great sin in Islam. On jihad, this was what he said: â€Å"Jihad is not a declaration of war against the enemies of Islam but a striving and a struggle in the path of God. Commitment to God involves commitment to sacrifice one’s time, energy and wealth to promote the right cause. It may be necessary at times to give one’s life in order to preserve TRUTH. † Before we parted ways, he told me that he is deeply saddened by the war on terror being waged by the United States and is targeted at Muslims. He said that the U. S. government has categorized all Muslims as terrorists and as such, must not be trusted. He said that the claim that Islam, as a religion, supports the activities of terrorists is definitely not true because even a Muslim like him hates terrorists. In the study of the beliefs and teachings of Islam and Christianity, Fisher (2005) has shown us the similarities between the two religions. They are both monotheistic, they have their own prophets (Jesus and Muhammad), and both religions trace their roots to Abraham. Islam and Christianity teach their followers to treat their fellowmen with fairness and both religions profess anti-violence sentiments. The Muslims are making this especially clear at every opportunity, enough reason for them to feel very badly towards the U. S. -led anti-terror war. The central beliefs of Islam are also very identical to the central beliefs of Christianity: they both believe in the brotherhood of men, in the angels, saints, even in Satan, and in the Last Judgment. If a split occurred between the Shi’a and Sunni Muslims after the death of Muhammad, a great schism likewise rocked the Christian world when the Roman Catholics and the Eastern Orthodox Church parted ways in 1054. Sadly, however, Fisher has also shown us that both Islam and Christianity have chosen the options of wars of aggression and occupations during the early days for the purpose of spreading their doctrines and widen their spheres of influence. (Fisher. 2005. Christianity; Islam) However, if Fisher (2005) has shown that Islam and Christianity have many similarities, they also differ in some aspects. The first difference is rather basic. While Islam revolves around Allah as its God and only authority, Christianity, as a faith, is based â€Å"on the life, teachings, death, and resurrection of Jesus. † Muslims disagree with Christians in this regard. They do not believe that Jesus is a son of God. To them, Jesus, like Muhammad, was only a prophet and messenger of God. Another glaring difference between the two religions occurred in connection with the death of Jesus and Muhammad. While Muhammad died peacefully in his bed because of some illness, his death divided the Muslim world into the Shi’a and the Sunni Muslims. Jesus, on the other hand, died a violent death (he was tortured and crucified), but his death strengthened and unified his people. (Fisher. 2005. Christianity; Islam). References Almuslimin. org. (n. d. ). Who Is Muhammad? (Retrieved March 9, 2007 from:http://drupalmalaysia. org/Islam/Muhammad) CIMIC. (n. d. ). Central Illinois Mosque and Islamic Center. (Retrieved March 5, 2007 from: http://www. prairienet. org/cimic/) Fisher, M. P. (2005). Christianity. Living Religions, Sixth Edition (pp. 284-361). Prentice-Hall. Fisher, M. P. (2005). Islam. Living Religions, Sixth Edition (pp, 362-416). Prentice-Hall. Kikim Media. (n. d. ). The Life of Muhammad. (Retrieved March 5, 2007 from: http://www. pbs. org/muhammad/timeline. html. shtml) Yusuf, S. H. (n. d. ). A Time for Introspection. (Retrieved March 9, 2007 from: http://www. masud. co. uk/ISLAM/misc/shhamza_sep11. htm) .

The attitudes of upper-classed people Essay Example for Free

The attitudes of upper-classed people Essay These statements suggest to the audience that Sheila feels responsible for the death of Eva Smith, as she caused Eva to lose a very stable job. The attitudes of upper-classed people at this time, was of power and greed for their own self-confidence, with little respect for lower classed citizens. The lower class were seen as cheap labour, at the service of more important people, which Sheila realised after her interrogation. Gerald Croft, the future son-in-law of the prosperous Mr. Birling, is the next character to reveal his revelation in the death of Eva Smith, but Gerald hides his part in the contact between himself and the young girl, denying he knew this girl, as of the case with Mr. Birling. The Inspector reveals that Eva Smith changed her name to Daisy Renton, which caused Gerald to respond with a startled manner. This response creates dramatic effect within the audience, as the audience convey that Gerald may be responsible also for the death of Eva Smith, creating tension for the characters revelation. Gerald is not open to confess his ordeal with Daisy Renton, denying he had any contact with another women, but Sheila pressurised Gerald to confess due to his startled response. Sheila uses the fact that Gerald did not come into contact with her for several weeks, as he used his business as a cover to see Daisy Renton, instead of his fiance. Gerald confesses to the other characters that he was involved with Daisy Renton, as he met her within the stalls at the Palace bar, in a situation with an unpleasant character named Joe Meggarty. Gerald offered Daisy Renton an escape from this character, with free accommodation in a friends apartment which he was looking after, for a couple of months. This meeting created an involved relationship between these two characters, as Gerald provided her with a strong, reliable source of money and lodgings, with spare time and affection which made Eva feel special, as she believed she had found the perfect man.  I became at once the most important person in her life-you understand? This comment from Gerald creates a sense of misleading on his behalf, as the audience can piece together that Gerald may have been using her loneliness, as a chance to give into temptation, before he was married to Sheila. Geralds involvement in the death of Eva Smith, is a lot more complicated compared to the other characters revelations, as he provided Eva with a new life, but he also used Eva as his mistress, ending the relationship when it suited himself, degrading Evas confidence with the end of the relationship. I didnt feel about her as she felt about me  This comment suggests to the audience that Gerald had no intention of having a long-term relationship with Eva, using her for passion and lust, as a last fling before he got married.  The Inspector reveals that Eva had recorded a statement in her diary, which revealed that she believed Gerald Croft was the right man, with the end of the relationship as the end of her life. The Inspector reveals:  She felt thered never be anything as good again for her  This comment could suggest to the audience, that Gerald was one of the main reasons for the suicide of Eva Smith, as she felt life could never be as happy again without Gerald, causing her to take her own life when life issues continued to go wrong. Eric, the son of the wealthy Mr. Birling, is one of the first characters to be suspected in the involvement of Eva Smiths death, as the audience notice Erics involuntarily response to the Inspectors comment, as a dramatic quality within the drama, as his shocked response displays a link between this investigation.  (Act One)(involuntarily) My God!  This is linked to the anxiety within Eric, as explained in the first part of the essay, as the audience piece together Erics involvement due to his reactions, before his interrogation. Eric first became involved with Eva, at a meeting at the palace bar in the intention of hiring a prostitute. The use of a prostitute at this time was seen as a dreadful sin, an action which would not suit the attitude of the Upper-Class. Eric was under the influence of alcohol when he confronted Eva at the Palace Bar, he used his power and immature attitude to force himself on Eva, creating a short relationship between these two characters. Eric met Eva by appointment, finally becoming Erics mistress, she fell pregnant with Erics baby. This creates a dramatic quality within the play, as Eva is linked to Eric more strongly than any of the other characters, as she was carrying the Birlings grandchild. The audience first examine the fact that Eva was pregnant with Erics child, as she seeks help to a charity committee, which is chaired by Mrs. Birling. Priestly uses the device of dramatic Irony within this confrontation, as the audience know Eva has been in contact with Eric, as she seeks help in a pregnant state. This link between Mrs. Birling and the involvement with Eric, suggests to the audience that Eva is carrying Erics child, a situation which Mrs. Birling would not approve of, in the view of her son. Eric provided Eva with a source of money, as what Gerald Croft had done, but this source was stolen from his fathers business funds, as an attempt to provide Eva with a stable financial background. This factor suggests that Eric cared for Eva, as he tried to support her with the stability and power which he held as a son of a prosperous business man, he did not deceive Eva. Eva ended the relationship, as she found out that Eric had stolen the money, Eric did not let Eva down so the audience feel sympathy for Eric, as he was displaying care for Evas welfare. The blame for Eva Smiths death does not fall on Erics involvement on a large scale, as he tried to support Eva through his wealthy background, to try to resolve his immature input. Mrs. Birling, the wife of Mr. Birling and the mother of Sheila and Eric, finds herself included in the revelation of the death of Eva Smith, as the Inspector reveals to the audience that Eva seeked help to the charity chaired by Mrs. Birling, as Mrs. Birling turned Eva away, due to her prejudiced attitude of the Lower-Class. Mrs. Birling denied her part in the revelation, at the start of the interrogation, with a paranoid response to the Inspectors photograph of Eva Smith.  No. Why should I?  This response from Mrs. Birling suggests to the audience that she is included in the revelation, as her paranoid feelings reveal an un-easy conscience. Mrs. Birling rejected Eva Smiths claim for charity purposes, as Eva addressed herself as Mrs. Birling, which caused Mrs. Birling to reject her claim. This rejection of the claim was caused by Mrs. Birling jumping to conclusions, as she did not analyse the full facts of why Eva Smith needed a charity claim. Mrs. Birling believed her family were the most important part of the society, as she was self-centred around a perfect family, Eva Smith was using the Birling name without respect, causing Mrs. Birling to take action. I think it was simply a piece of gross impertinence-quite deliberate  Mrs. Birling used her views on what should happen to the man involved with Eva Smith, as a contradiction to her views of her own family, as Eric is the man which was involved with the pregnancy of Eva Smith. This is used as a dramatic quality within the play, as Mrs. Birling uses her views to place a verdict on the man, which is known to the audience as Eric. Priestly has used this as dramatic irony, as Sheila tries to persuade her mother not to continue with her statement, Certainly. And he ought to be dealt with very severely-  (Sheila with sudden alarm)- Mother-Stop-Stop!  This statement suggests that Mrs. Birling feels strongly for the punishment of the young man, but she does not realise it is her own son who was involved, with her grandchilds life at risk. The audience convey that Mrs. Birling believes punishment is fit for the young man involved, but she would not punish her own son in this way, creating a one-sided view from Mrs. Birling. In conclusion, I believe Mrs. Birling has the majority of the responsibility for the death of Eva Smith, as she refused a charity claim, which could have prevented Eva from taking her own life, and the death of the Birlings grandchild. Mrs. Birling was the last person to come into contact with Eva Smith, which could have been the main reason for her suicide action, but all the revelations of the characters could have caused emotional pain for Eva, with the responsibility held on all five characters. The characters revelations were caused for different reasons, as the male characters used their power as influential men of society, to use greed and power as a main factor. The female characters used their status as upper-classed women, to use their power over lower-classed people, in an act of revenge and jealousy. The comfort that the audience have when leaving the theatre, is that both Sheila and Eric have learnt from the revelations which caused the death of Eva Smith, unlike Mr. Birling and Mrs. Birling, who feel that their responsibility is not to blame for the suicide of Eva. The audience take on board that the characters are all to blame for the death of Eva Smith, with their own opinion on who is most to blame for the death of this young women.

The Ever Changing Market Place Of Oman Marketing Essay

The Ever Changing Market Place Of Oman Marketing Essay Oman Retail Industry is characterized by a strong consumer demand, robust economic growth, distinct demographic factors and high end technology system that ensure the better customer service and efficient customer checks. The sultanate is one of the developing countries that has succeeded in achieving, within a short span of time, a high level of economic growth. Out of the total GDP 57.1% is from the service industry. As in any other country Retail Sector in Oman is having both the sectors organized and unorganized retail sector. The paper is focused on the organized retail sector of Oman. Even in the organized sector, there is a stiff competition amongst large number of hypermarkets, convenience stores, warehouses and gas-station chain stores. Everyday new entrants are coming in the business with their new competitive strategies and niches. Oman has good organized retail markets in GCC. Omans Per Capita retailing space is highest in GCC. Major development happenings in the area of retail space in Oman are hypermarkets and malls. Oman is witnessing an exponential growth in the space occupied by organized retailers. The paper presents a comprehensive view of the organized retail industry across Muscat. Keywords : Retail Industry, Hypermarkets, Competition, Developing Countries Introduction Oman is the second largest country in GCC after Saudi Arabia with total land area of 212,960 square kilometers and over 80% of its current population of 3 million is Omani nationals. Oman is a middle income economy in the Middle East with notable oil and gas resources, a substantial trade surplus and low inflation. Oman Economic development has seen three phases. A phase of rapid expansion then economic retrenchment and rationalization because of oil prices collapse and the last phase a period of standardized growth since 1990. Economic growth and structural change have proceeded rapidly in Oman during the rule of His Majesty Sultan Qaboos Ibn Said. When HM Sultan Qabus Ibn Said assumed power in 1970s, he immediately implemented an economic development and modernization programs .Priority was given to expanding the countries nonexistent infrastructure. Economic Growth was accompanied by increase in contribution of the service sector from 18% in 1970 to 57% today. The GDP Average annual Growth exceeded the world as well as middle east growth rate by 3%( 6% in 1991- 2000 in Oman 3% in the middle east and Africa and world) Retailing consists of the sale of goods/ merchandise for personal or household consumption either from a fixed location such as a department store or away from a fixed location and related subordinated services. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. Retailers are at the end of the supply chain. Marketers see retailing as part of their overall distribution strategy. Retailing is not just buying and selling necessities, it is now more of a lifestyle staement, one whose foundation is based on choice, convenience and brand value. Shopping is buying things, sometimes as a recreational activity.Retailing is worlds largest private industry. It is estimated to have US $ 6.6 Trillion sales annually. Retail outlets can be divided into categories according to the amount of square feet of floor space, the level of services offered and width and depth of product offering. In practice stores may have different names in different countries and definitions based on selling area may also vary. Clarence Saunders, invented Keydoozle in 1930s in which shoppers stuck keys in glass display case to choose specific products which were taken via conveyer to check out line. This perhaps was the basis for todays Supermarkets and Hypermarkets. A variety of terms are used to large stores Hypermarkets, mass merchandisers, supermarkets, superstores, shopping malls and shopping centres etc. France, Belgium, Spain Colombia are the countries in which supermarket industry is very well developed. Retailing is a two way street. There exist potential advantages and disadvantages to this retailing venture. A retailer has following things to offer consumers: 1. One price Policy : No Place for Negotiations 2. Selection of goods at a lower price 3. One Stop shopping 4. Large Assortments 5. Centalization of the nonselling functions 6. Amenities (Beauty Parlour, Free Decorations, Nursery) 7. Overall manner in which the goods are offered in store setting, including store site, parking facilitiies, instore setting and customer services. 8. More Personal Services than discounts Retailing and Oman Till late 70s and 80s the country was having unorganized retail market. Traditionally the retail business was run by small souks. The traditional Arabic market place is called the souk and these are still found in many of the towns throughout Oman. More than 90% of retailers function in less than 500 Sq ft of area. Most of the items were bought by the liking of the souk owner and pricing was done on adhoc basis or on seeing the face of the customer. Selling prices were largely controlled by manufacturer.Weekly Juma Bazaars were very popular and almost all commodities were sold there including livestock. Juma bazaars are still an important weekly bazaar in Oman but now the main attraction now is second hand goods. Bargaining was common. Retailer to customer ratio was low. Most of the buying by mass population was need oriented. Impulsive buying or consumption was restricted to food or vegetables etc. Household items as well as traditional handcrafts are on sale in the souks. In some s ouks like Nizwa and Sinaw livestock are auctioned and bartered. Beside its obvious economic purpose, the souk has long been the fulcrum of social interaction. Some of the Important Traditional Souks of Oman are Muttrah Souq Muttrah Souq is the oldest market place in the Capital Area and is located behind the Corniche of Muttrah, rumbling over a large area. Entering the Souq. A cornucopia of exotic sounds, smells and flavours assail in the senses in bewildering yet exciting chaos. The Souq of Muttrah is a maze of pathways leading in and out of each other. The important thing while shopping in a souq is bargaining. Nizwa Souq This traditional souq hosts a lively cattle market early each Friday morning where cows, goats and sheep are auctioned. The obstinate behaviour of the animals often provides great amusement for the spectators. There is an abundance of local handicrafts and produce in the new covered souq. Silversmiths can be seen hammering patterns into the hilts of Khanjars and women sell the burqa à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬a glittering, embroidered facemask worn by local ladies. Sinaw Souq It has similar ware to Nizwa souq, including a cattle market. Some of the silver shops sell the old silver Bedouin jewellery, Ibra Souq This one is unique: it is open to all, as long as you are female! It is a fairly recent innovation, opened in 1990 and is held on Wednesday mornings. It is the only souq in Oman which lends itself totally to the needs of women. Lotions, cosmetics, powders, textiles, perfumes and henna are amongst some of the items on sale. Retailing in Oman: The New Dimension Omani capitals mallspace is changing. Some of the indicators that the retailing has come out of age are fashionable store facades, daring displays an everchanging numbers of international brands, loyalty cards, cineplexes, foodcourts kids zone in malls etc. The mall and shopping centres in Oman not match Dubai in size and style but have their own character and ambience . Dubai depends upon a floating population of visitors, but Oman caters mainly citizens, residents and a small number of visitors. The Omani Capital Muscat has come a long way from the simple old souk to the ultramodern hypermarkets. The concept of the friendly neighborhood store, by all indications, appears to be on its way to becoming history. It is the malls with their better ambience, wider choice, better facilities and the convenience of having all that you need under one roof that are attracting more and more customers . Retailers, realizing the potential have been quick to set both expansion and re-branding plans in motion. For retailers in Oman, the accent has been on acceleration. We can observe it if only we take a look at the number of malls and hypermarkets in the sultanate to see how quickly growth has taken place. The capital has number of shopping malls and hypermarkets. Customers are driven toward the hypermarket due to several alliance shops and international brands. Customers nowadays want a total shopping experience under one roof. The shift to hypermarkets as a natural progression along the retail evolution path. Customer perceives that as compared to small souks, hypermarkets, offer better variety at lower prices and the quality of products is guaranteed as well. Customers in Oman become more educated aw are and demand choice . Choice, it would seem, translates into convenience. Customers are the main beneficiaries in this shift from small shops to large hypermarkets. The move from micro to macro also owes itself to the strength of the economy. With the Omani economy growing at a very rapid pace, there is tremendous interest among retail sector investors in the region. One of the reasons for the growing interest of Omani nationals is the increased income and spending power .The sultanate has seen in the past, a rapid increase in the income due to omanisation. Omanisation has created many job opportunities for the nationals who in turn have increased the spending power of the nationals which is driving them more and more towards the shopping malls. Oman is witnessing a retail sector boom in the past six years with a number of big-format hypermarkets slated to open and expand their retail chains in the country including the big names such as Carrefour, Sultan Center and Spinneys. Moreover, Muscat has total area of 190,000 sq. meters in major malls in the capital area most of which was built in the 90s. This means that the Omani per capita area for these shopping malls. Retail sector is making headway with number of hypermarkets opening up in Muscat the foreign direct investment is maximum in the commerce, wholesale and retail trade represented 20.75% services. The expansion in retail sector as such has increased the levels of self awareness in the retail sector It is forcing the hypermarkets to constantly monitor the market in which they operate. The market includes a major price sensitive customer segment also. Backward integration, to further streamline operations, is another route that certain retailers in Oman are favoring. They are launching its own private label across its outlets as a measure to counter escalating prices. The other major strategy used by these hypermarkets is of collaboration. For Example the car small within a shopping mall it is this basis, in novelty as well as practicality that promises to improve existing levels of customer convenience. Another strategy of Just Ask programme, where worldwide products are directly makes their way to the homes of consumers in Oman. The retailers understand that survival is not just about being fit. Hard work has to be combined with smart ideas that foresee the future. Considering the competition, everyone is improving their operations if they dont, they will lose their market position and share. Efficiency is not really a relative parameter. It is important that first time customers should become permanent customers and stay that way. Considering the competition, it is no surprise that all the players in the retail market are raising the stakes. Competition is healthy, and it is needed to improve the services and operations of the hypermarkets. With more competitions the hypermarkets will come out with innovative ideas to improve upon their quality and services. With this the customer is gaining and slowly the market is moving towards customers market. The markets are trying to differentiate themselves on the basis of factors like customer orientation, Number of retail outlets, low price, wide range, competent management, more space etc. The customer wants premium on good price, convenience and good customer service. Some of the major hypermarkets in Oman are as follows: Sabco Commercial Centre, Qurum Sabco Commercial Centre, Qurum, is one of the first shopping malls to open in Oman in 1985. The two-level centre has multiple retail outlets and a traditional souk. The souk has 27 walk-in shops that sell silver jewellery, handicrafts and clothes. The store targeted the wealthy market segment. As more and more oil fields were discovered in Oman, the store prospered. The store brought Godiva-a specialist gourmet and Belgian chocolate to Oman. Sultan Centre Sultan centre made several contributions to the development of the retail trade. It served not wealthy but upper income segment. A popular meeting place and great find for the latest in European and International fashion and accessories. Lulu Hypermarket The concept of hypermarket shopping has clearly caught on with shopper communities across the region. Emke Group recognized changing market trends and responded to them promptly, offering its customers bigger and better designed shopping environments by way of LULU shopping malls and hypermarkets. The group, has major interests in wholesale and retail distribution of food and non-foodstuff, manufacturing, export-import, frozen and processed food industry and IT has operation bases in all major cities of the Middle East, Asia and Africa. As part of their groups policy they have laid special emphasis on recruiting Omani nationals . They acknowledged the significance of training the local youth and have been conducting on-the job training for these national recruits. Noted authorities in retail training were hired to develop and implement employee training. The group felt the pulse and strategically designed store facilities and imported the latest state-of-the-art equipment and technology The extensive network of branch offices and sourcing centers was a big advantage in providing quality products at the most affordable prices. (Times of Oman). Khimjis Mart Supermarkets KR Groups Retailing Division manages the popular Khimjis Mart supermarkets and a chain of Welfare Markets for the Royal Oman Police. With 4 strategically located retail outlets in the Capital area and two large supermarkets in the interior, Khimjis Mart LLC is a key player in its category in Oman. Fully owned and operated by the Khimji Ramdas Group, Khimjis Mart caters to a mix of customers of diverse nationalities and varied shopping preference s by giving them unlimited options to buy the best international and regional brands in the food commodities, lifestyle and consumer non-durables segments. Khimjis Mart outlets have taken the lead in training young Omani nationals and integrating them into key positions. They are located at Ruwi High Street, Darsait, Wadi Kabir, Al Khuwair, Nizwa Sur. Markaz Al Bahja Markaz Al Bahja Shopping Mall was developed to give Oman a mall of truly International standards, so as to offer the people an alternative to Dubai as a shopping destination. The 350,000 sqft Markaz Al Bahja mall, located not very far from MCC, was opened in mid 2002. The three-level mall, easily accessible from the Capital as well as its growing suburbs, is another popular shopping destination .The mall also has a big parking facility, which can accommodate 1200 cars. Three floors of shopping and is a dream come true for most Omanis. Markaz Al Bahja has established itself as the premier shopping Mall in the Sultanate of Oman. Al Harthy complex Location : Qurm Easily recognizable by its unique design which features a star filled dome, the Al Harthy Complex has spacious floors of shopping with over 100 retail shops. From textiles, antiques, perfumes, childrens toys and games, fashion and beauty products, computer accessories, and watches to books, greeting cards and flowers, everything is available at the complex. With a video and amusement arcade, the laser game Q-zar and Sindbads play city, the complex is a hot favourite with children. For lunch or a snack one can step into Kargeen Coffee Shop, or stop by for a bite at Burger King. Muscat City Centre (MCC) Carrefour opened its first supermarket in Annecy, Haute- Savoie, France, in 1960. The opening of Majid Al Futtaim Investments (MAFI) Muscat City Centre (MCC) in 2001, ushered a new era for Omans retail sector. The MCC, covering a total GLA of 540,000 sq. ft. and 1,500 parking spaces, claims a weekly footfall of 155,000. Its main anchors include Carrefour and Magic Planet. This year, the MCC is poised for a further expansion, which is expected to add another 300,000sqft of retail space to its existing strength. MAFI is planning to open a Carrefour outlet in the Qurum area of Muscat later this year. Major Shopping Malls of Oman, Sponsors, Number of outlets and year of start With so much of competition and options available to the customers, all the hypermarkets are thinking in terms of the loyalty programs to keep customers with them. Some of the loyalty programs like privilege cards, vouchers, special discounts. But what loyalty program is to be used at a specific place is the matter of great creativity. The key ingredients for any successful retailer: brand experience, convenience, customer service, social responsibility, todays true differentiators. l Earning points toward rewards or free or discounted merchandise. Using third-party partner currencies, such as airline miles for retail purchases. Offering rebates or discounts for using a store-branded credit card. Providing information that is relevant, valuable and exclusive. Allowing members access to products, services and experience otherwise unavailable to the public. Recognizing best customers with elite status. Inviting customer involvement in opportunities such as beta testing, first access to new products, participating in an advisory board, creating and submitting advertising ideas, even inviting best customers to parties and special events. Challenges faced by the Retailers in Oman Price war: Competition can lead to the price wars l Discount is expected by the gulf customer in case of bulk purchase. l Sale is one of the important factor which pulls the customers towards the malls and only two promotions a year are allowed which are too less to sustain the customer for 12 months l More and more companies with international brands and structure are coming in the competition l Once upon a time, retailers knew all their customers personally. They knew their preferences and what was happening in their lives. With this knowledge, retailers were able to react quickly and market to each customer individually. Along the way of growing chains and building malls and promoting self-service, many retailers lost touch with their customers. l E-commerce is again coming as a new challenge to the hypermarkets. l Less size of the population is another challenge in front of the retail sector as with more competition and less number of customers the market is moving more and more towards becoming the buyers market. l Dubai again is a threat to the retail sector with its competitive prices and easy approachability. l Tourism is growing but the growth is not fast enough to catch with the tourism in UAE. Suggestions More initiative from the government in the form of more commercial activities. Connecting tourism with shopping: need to improve tourism to trap the enormous potential present in this sector, which will enhance the retail sector further. Duties on certain items should be reduced to encourage the retailers Discouraging customers to buy from Dubai by creating an awareness program those items are much cheaper here than in Duabi International Service standards should be provided by the hypermarkets Since the beginning of the 1970s, with Kilters pioneering work, the topic of atmospherics effects on consumer behavior has gained popularity Managers of retail and service outlets have understood the importance of the built environment in enhancing product evaluations, consumer satisfaction with the shopping experience and sales. There is a need for the ongoing training programs in Retail Management for the all managerial and non managerial staff members. There is a need to give more boost up the Tourism Industry in the country. Conclusions The challenge in retail sector in Oman is perpetual. It was the same in the past and it will remain the same in the future: understanding the retail consumer. In Oman consumers have higher expectations for lower prices. They are not prepared to compromise their desires and ethical values for simply more expensive products or basic low cost items. Shopping is becoming increasingly individualistic, driven by the growing diversity of the consumer marketplace, technology enablers and consumers desire for greater influence and control. The retail power structure has permanently shifted from sellers to buyers with more and more shopping malls in Oman .Retailers have to use the problem solving approach. It means understanding what the consumer is trying to accomplish by looking at his ultimate goal. The hypermarkets in Oman are constantly monitoring the feedbacks given by the customers and are very quick to respond to the problematic areas and suggestions. The hypermarkets as long as will keep their fingers on the pulse of the gulf customers will have a long way to go. The retailers need to understand that Retailers dont own customers, they own retailers. There is an increasing population switching from loyalists to non preference. Consumers need to be connected. It means getting away from a transaction mentality and focusing on customer relationships, bonds of trust that create innovative opportunities to extend the relationship further. Live rich but act poor. Wealth levels and purchasing power are increasing, people overspend and retail has never been so good but there is a great consideration to shop where prices seems to be more justified. Shopping should be not only convenient but easy, done in the consumers way and speed. Innovative process, service and design solutions that are simple, intuitive and in tune with shoppers needs. Consumers value what is scarcer and time is at the top of the first for many. They want it fast, thy want it now (immediate gratification), they want it first (latest and greatest). Innovative retailers are networking with companies in other business sectors to offer new products or services outside their skills. The global trends are set in more mature and yet still very dynamic markets, Similar trend with Oman Rapidly they spread across the globe carried by the increasing presence of worldwide known brands. The task is to understand the trends to anticipate the mood of the customers and as before and more then ever, there is a need to think global and act local.

Economic Intervention :: essays research papers

Economic Intervention Every day our government makes economic decisions that affect our country and ourselves. Some of these decisions are good and benefit our lives greatly; however, many of our government's decisions, such as where our tax money should go, are not in our best interests. The Canadian government, although it is tightening up it's measures now, has been very lax with our hard earned tax money. Things like government officials receiving unreasonable benefits, government loans being given out like water, or government subsidizing of various companies and services that don't need it. These are all indications that Canada needs less government intervention. One large example of government over-involvement is in the case of our correctional facilities and prisons. Should a person who has broken the law be given better lodgings and better care than someone who is a law abiding citizen? We see examples such as prisons being outfitted for the care of inmate's children. This is an area in which government money is being improperly spent. Money that is being used in these areas should be being put to better use in areas such as health and welfare. People who are free and law abiding should be receiving this money to better their lives not someone who has had no previous respect for the laws of our country. Most inmates have free access to physical training facilities that would cost us three hundred to four hundred dollars per year. All inmates are guaranteed a meal, three time a day, when a large portion of the free population can barely afford one meal a day. The prison facilities get thousands of tax-payer dollars to upgrade and maintain suitable environments. Yet many Canadian citizens who are unemployed, who cannot get work, are living on the street or in unsuitable shelters. Why should someone in jail get better benefits than someone trying to make it legally in our society? However, it seems that our government has a certain affinity to people who break its set laws. This vast inappropriate spending of taxpayer's dollars should be stopped. In the near future we should see either proper controls being set on the

Joe Jackson and the Black Sox Scandal Essay -- Shoeless Joe Jackson Ba

Joe Jackson and the Black Sox Scandal For anyone who knows anything about baseball, the 1919 World Series brings to mind many things. "The Black Sox Scandal of 1919 started out as a few gamblers trying to get rich, and turned into one of the biggest, and easily the darkest, event in baseball history" (Everstine 4). This great sports scandal involved many, but the most memorable and most known for it was Joe Jackson. The aftermath of the great World Series Scandal left many people questioning the character of Joe Jackson and whether or not he should have relations thereafter with baseball. There is still question today whether or not to let Joe into the Hall of Fame. Many people still question whether or not, Joe Jackson was involved in "The Black Sox Scandal of 1919." "The scandal even left its own legacy that is still inciting arguments among fans today: the fate of "Shoeless" Joe Jackson" (Everstine 3). As the word was being spread to "bet on the Reds", (Everstine 3), an astronomical amount of money was needed to make the payoff to all involved, including the baseball players of the White Sox who were participating in the scandal. Before the beginning of the game on that ‘scandalous’ day, Joe Jackson begged the owner of the White Sox; Charles Comiskey to listen to him in regards to the fix of the game that was about to happen. The evidence was proven that Jackson had even asked to be benched for the series to avoid any suspicion of his involvement in the fix. Unfortunately, Comiskey did not listen to Jackson. "Heavy betting was taking place" (Everstine 3). The game was played, after being fixed; the White Sox lost, even though there were seventeen other players on the team that attempted to do their best. Despite their best efforts, the "fix was successful" (Everstine 3). "As many fans sat in the stands and watched the game, they were not able to tell that the game had been fixed and thrown for the benefit of the Reds and the gamblers" (Everstine 3). Joe Jackson knew of the ‘fix’. Jackson did not take the financial padding that was offered to him. In the sixth game, "Jackson made two hits and nailed a Cincinnati runner at the plate with a perfect throw" (Gies and Shoemaker 58). "In fact, the Black Sox on the whole actually made a better showing in t... ...ty years since his incident. That incident does not seem as bad a spitting in someone’s face. "Joe was banned for life by Judge Landis, and his life is over so give the man his due place in baseball history" (Everstine 4). "He went on to say that many Hall of Fame players also support Joe’s induction into the Hall" (Everstine4). The preceding was stated by Ted Williams, a baseball great and also a member of the Hall of Fame. "Eighty years after the World series that resulted in Shoeless Joe Jackson’s lifetime ban from baseball, the House of Representatives passed a resolution calling for him to be honored" (AP B4). Shoeless Joe was indicted by a Federal Jury, and even they think he deserves the credit he is due. By passing this resolution, the House took its first step towards making the famous Shoeless Joe a Hall of Fame inductee. "Although throwing ball games was not a crime in Illinois, Landis said, Jackson’s confe ssion barred him . . ." (Seymour 331). Even though the law stated that these players had actually committed a crime, Judge Landis saw it as dishonorable and disrespectful to all of baseball, so he punished the accused harshly.

Tom Sawyer Essay -- Essays Papers

Tom Sawyer Tom Sawyer, the mischievous, adventurous boy, always was looking for trouble to keep his life interesting. Tom, along with his friends, Huckleberry Finn and Joe Harper planned adventures to keep themselves busy. Tom, being the boy that always gets into trouble, was at the same time smart. He got out of his punishments, given by his Aunt Polly whom he lives with. His cousin Sid, whom he also lives with informed Aunt Polly with all of Tom’s mischief. Tom tried not only to get out of his punishments, but he tried to find ways to avoid school too. Tom’s own adventures always get him in more trouble than expected. While on his way to the graveyard to find a cure to warts, he and his friend witness a murder. Trying to keep what they have seen a secret, Tom suffers with n...

Precepts of Ptah Essay

Traditionally, Ptah is the creator and god of Memphis, the capital of Ancient Egypt. Historically, the mythological figure is much more. *** One of the most important gods of ancient Egypt was Ptah of Memphis, a creator god and a director of human destinies. Mrs. Holmberg’s study is essentially a reference book based on ancient textual sources and is primarily directed toward the Egyptologist. In the last chapter Mrs. Holmberg wrestles with the â€Å"origin of the belief in Ptah† and exposes the current Egyptological perplexity about the origins of the worship of their historical gods. One leading theory is the notion that the Egyptians from the beginning recognized a â€Å"supreme being† under various names in different places. This being was the one primeval god, the creator god, and the continuing ruler of men and the other gods. In its extreme expression this view is a sort of practical monotheism, since the more important gods are brought together under one theological heading and the lesser gods are made clearly subordinate. The opposing theory is geopolitically evolutionary. This view would argue that the most primitive deities were countless local gods who were gradually reduced in number by the enlarging of political units through conquest and assimilation. As the Egyptian nation emerged, the more successful of these local gods became cosmic forces-in part through political elevation of one cult-center over others, in part through a process of syncretism, and in part through man’s attempt to answer the questions of his cosmological and cosmogonic speculation. Mrs. Holmberg tends to hesitate between these two theories, and in the present state of our ignorance about prehistoric origins one can hardly blame her. 1 PTAH – HOTEP Ptah-Hotep a was well – known Egyptian sage (sage of Ptah, per se) that dates from around 2200 BCE. He may even have enjoyed a celebrity status. Whatever his fame, he was an advisor to the King and would have been viewed as a very high ranking official.A collection of precepts is attributed to him, although scholars debate the actual author (and dating) of the document. 1 The God Ptah by Maj Sandman Holmberg Review by: John A. Wilson The Journal of Religion , Vol. 28, No. 3 (Jul., 1948), p. 229 Published by: The University of Chicago Press C&P 1 Ancient History Sourcebook: The Precepts of Ptah-Hotep, c. 2200 BCE Precepts of the prefect, the lord Ptah-hotep, under the Majesty of the King of the South and North, Assa, living eternally forever. The prefect, the feudal lord Ptah-hotep, says: O Ptah with the two crocodiles, my lord, the progress of age changes into senility. Decay falls upon man and decline takes the place of youth. A vexation weighs upon him every day; sight fails, the ear becomes deaf; his strength dissolves without ceasing. The mouth is silent, speech fails him; the mind decays, remembering not the day before. The whole body suffers. That which is good becomes evil; taste completely disappears. Old age makes a man altogether miserable; the nose is stopped up, breathing no more from exhaustion. Standing or sitting there is here a condition of . . . Who will cause me to have authority to speak, that I may declare to him the words of those who have heard the counsels of former days? And the counsels heard of the gods, who will give me authority to declare them? Cause that it be so and that evil be removed from those that are enlightened; send the double . . . The majesty of this god says: Instruct him in the sayings of former days. It is this which constitutes the merit of the children of the great. All that which makes the soul equal penetrates him who hears it, and that which it says produces no satiety. Beginning of the arrangement of the good sayings, spoken by the noble lord, the divine father, beloved of Ptah, the son of the king, the first-born of his race, the prefect and feudal lord Ptah- hotep, so as to instruct the ignorant in the knowledge of the arguments of the good sayings. It is profitable for him who hears them, it is a loss to him who shall transgress them. He says to his son: Be not arrogant because of that which you know; deal with the ignorant as with the learned; for the barriers of art are not closed, no artist being in possession of the perfection to which he should aspire. But good words are more difficult to find than the emerald, for it is by slaves that that is discovered among the rocks of pegmatite. If you find a disputant while he is hot, and if he is superior to you in ability, l ower the hands, bend the back, do not get into a passion with him. As he will not let you destroy his words, it is utterly wrong to interrupt him; that proclaims that you are incapable of keeping yourself calm, when you are contradicted. If then you have to do with a disputant while he is hot,  imitate one who does not stir. You have the advantage over him if you keep silence when he is uttering evil words. â€Å"The better of the two is he who is impassive,† say the bystanders, and you are right in the opinion of the great. 2 If you find a disputant while he is hot, do not despise him because you are not of the same opinion. Be not angry against him when he is wrong; away with such a thing. He fights against himself; require him not further to flatter your feelings. Do not amuse yourself with the spectacle which you have before you; it is odious, it is mean, it is the part of a despicable soul so to do. As soon as you let yourself be moved by your feelings, combat this desire as a thing that is reproved by the great. If you have, as leader, to decide on the conduct of a great number of men, seek the most perfect manner of doing so that your own conduct may be without reproach. Justice is great, invariable, and assured; it has not been disturbed since the age of Ptah. To throw obstacles in the way of the laws is to open the way before violence. Shall that which is below gain the upper hand, if the unjust does not attain to the place of justice? Even he who says: I take for myself, of my own free-will; but says not: I take by virtue of my authority. The limitations of justice are invariable; such is the instruction which every man receives from his father. Inspire not men with fear, else Ptah will fight against you in the same manner. If any one asserts that he lives by such means, Ptah will take away the bread from his mouth; if any one asserts that he enriches himself thereby, Ptah says: I may take those riches to myself. If any one asserts that he beats others, Ptah will end by reducing him to impotence. Let no one inspire men with fear; this is the will of Ptah. Let one provide sustenance for them in the lap of peace; it will then be that they will freely give what has been torn from them by terror. If you are among the persons seated at meat in the house of a greater man than yourself, take that which he gives you, bowing to the ground. Regard that which is placed before you, but point not at it; regard it not frequently; he is a blameworthy person who departs from this rule. Speak not to the great man more than he requires, for one knows not what may be displeasing to him. Speak when he invites you and your worth will be pleasing. As for the great man who has plenty of means of existence, his  conduct is as he himself wishes. He does that which pleases him; if he desires to repose, he realizes his intention. The great man stretching forth his hand does that to which other men do not attain. But as the means of existence are under the will of Ptah, one can not rebel against it. If you are one of those who bring the messages of one great man to another, conform yourself exactly to that wherewith he has charged you; perform for him the commission as he has enjoined you. Beware of altering in speaking the offensive words which one great person addresses to another; he who perverts the trustfulness of his way, in order to repeat only what produces pleasure in the words of every man, great or small, is a detestable person. If you are a farmer, gather the crops in the field which the great Ptah has given you, do not boast in the house of your neighbors; it is better to make oneself dreaded by one’s deeds. As for him who, master of his own way of acting, being all-powerful, seizes the goods of others like a crocodile in the midst even of watchment, his children are an object of malediction, of scorn, and of hatred on account of it, while his father is grievously distressed, and as for the mother 3  who has borne him, happy is another rather than herself. But a man becomes a god when he is chief of a tribe which has confidence in following him. If you abase yourself in obeying a superior, your conduct is entirely good before Ptah. Knowing who you ought to obey and who you ought to command, do not lift up your heart against him. As you know that in him is authority, be respectful toward him as belonging to him. Wealth comes only at Ptah’s own good-will, and his caprice only is the law; as for him who . . Ptah, who has created his superiority, turns himself from him and he is overthrown. Be active during the time of your existence, do no more than is commanded. Do not spoil the time of your activity; he is a blameworthy person who makes a bad use of his moments. Do not lose the daily opportunity of increasing that which your house possesses. Activity produces riches, and riches do not endure when it slackens. If you are a wise man, bring up a son who shall be pleasing to Ptah. If he conforms his conduct to your way and occupies himself with your affairs as is right, do to him all the good you can; he is your son, a person attached to you whom your own self has begotten. Separate not your heart from him†¦. But if he conducts himself ill and transgresses  your wish, if he rejects all counsel, if his mouth goes according to the evil word, strike him on the mouth in return. Give orders without hesitation to those who do wrong, to him whose temper is turbulent; and he will not devia te from the straight path, and there will be no obstacle to interrupt the way. If you are employed in the larit, stand or sit rather than walk about. Lay down rules for yourself from the first: not to absent yourself even when weariness overtakes you. Keep an eye on him who enters announcing that what he asks is secret; what is entrusted to you is above appreciation, and all contrary argument is a matter to be rejected. He is a god who penetrates into a place where no relaxation of the rules is made for the privileged. If you are with people who display for you an extreme affection, saying: â€Å"Aspiration of my heart, aspiration of my heart, where there is no remedy! That which is said in your heart, let it be realized by springing up spontaneously. Sovereign master, I give myself to your opinion. Your name is approved without speaking. Your body is full of vigor, your face is above your neighbors.† If then you are accustomed to this excess of flattery, and there be an obstacle to you in your desires, then your impulse is to obey your passion. But he who . . . according to his caprice, his soul is . . ., his body is . . . While the man who is master of his soul is superior to those whom Ptah has loaded with his gifts; the man who obeys his passion is under the power of his wife. Declare your line of conduct without reticence; give your opinion in the council of your lord; while there are people who turn back upon their own words when they speak, so as not to offend him who has put forward a statement, and answer not in this fashion: â€Å"He is the great man who will recognize the error of another; and when he shall raise his voice to oppose the other about it he will keep silence after what I have said.† 4 If you are a leader, setting forward your plans according to that which you decide, perform perfect actions which posterity may remember, without letting the words prevail with you which multiply flattery, which excite pride and produce vanity. If you are a leader of peace, listen to the discourse of the petitioner. Be not abrupt with him; that would trouble him. Say not to him: â€Å"You have already recounted this.† Indulgence will encourage him to accomplish the object of his coming. As for being abrupt with the complainant because he described what passed when the injury was done, instead of complaining of the injury itself let it not be! The way to obtain a clear explanation is to listen with kindness. If you desire to excite respect within the house you enter, for example the house of a superior, a friend, or any person of consideration, in short everywhere where you enter, keep yourself from making advances to a woman, for there is nothing good in so doing. There is no prudence in taking part in it, and thousands of men destroy themselves in order to enjoy a moment, brief as a dream, while they gain death, so as to know it. It is a villainous intention, that of a man who thus excites himself; if he goes on to carry it out, his mind abandons him. For as for him who is without repugnance for such an act, there is no good sense at all in him. If you desire that your conduct should be good and preserved from all evil, keep yourself from every attack of bad humor. It is a fatal malady which leads to discord, and there is no longer any existence for him who gives way to it. For it introduces discord between fathers and mothers, as well as between brothers and sisters; it causes the wife and the husband to hate each other; it contains all kinds of wickedness, it embodies all kinds of wrong. When a man has established his just equilibrium and walks in this path, there where he makes his dwelling, there is no room for bad humor. Be not of an irr itable temper as regards that which happens at your side; grumble not over your own affairs. Be not of an irritable temper in regard to your neighbors; better is a compliment to that which displeases than rudeness. It is wrong to get into a passion with one’s neighbors, to be no longer master of one’s words. When there is only a little irritation, one creates for oneself an affliction for the time when one will again be cool. If you are wise, look after your house; love your wife without alloy. Fill her stomach, clothe her back; these are the cares to be bestowed on her person. Caress her, fulfil her desires during the time of her existence; it is a kindness which does honor to its possessor. Be not brutal; tact will influence her better than violence; her . . . behold to what she aspires, at what she aims, what she regards. It is that which fixes her in your house; if you repel her, it is an abyss. Open your arms for her, respond to her arms; call her, display to her your love. Treat your dependents well, in so far as it belongs to you to do so; and it belongs to those whom Ptah has favored. If any one fails in treating his dependents well it is said: â€Å"He is  a person . . .† As we do not know the events which may happen tomorrow, he is a wise person by whom one is well treated. When there comes the necessity of showing zeal, it will then be the 5 dependents themselves who say: â€Å"Come on, come on,† if good treatment has not quitted the place; if it has quitted it, the dependents are defaulters. Do not repeat any extravagance of language; do not listen to it; it is a thing which has escaped from a hasty mouth. If it is repeated, look, without hearing it, toward the earth; say nothing in regard to it. Cause him who speaks to you to know what is just, even him who provokes to injustice; cause that which is just to be done, cause it to triumph. As for that which is hateful according to the law, condemn it by unveiling it. If you are a wise man, sitting in the council of your lord, direct your thought toward that which is wise. Be silent rather than scatter your words. When you speak, know that which can be brought against you. To speak in the council is an art, and speech is criticized more than any other labor; it is contradiction which puts it to the proof. If you are powerful, respect knowledge and calmness of language. Command only to direct; to be absolute is to run into evil. Let not your heart be haughty, neither let it be mean. Do not let your orders remain unsaid and cause your answers to penetrate; but speak without heat, assume a serious countenance. As for the vivacity of an ardent heart, temper it; the gentle man penetrates all obstacles. He who agitates himself all the day long has not a good moment; and he who amuses himself all the day long keeps not his fortune. Aim at fulness like pilots; once one is seated another works, and seeks to obey one’s orders. Disturb not a great man; weaken not the attention of him who is occupied. His care is to embrace his task, and he strips his person through the love which he puts into it. That transports men to Ptah, even the love for the work which they accomplish. Compose then your face even in trouble, that peace may be with you, when agitation is with . . .These are the people who succeed in what they desire. Teach others to render homage to a great man. If you gather the crop for him among men, cause it to return fully to its owner, at whose hands is your subsistence. But the gift of affection is worth more than the provisions with which your back is covered. For that which the great man receives from you will enable your house to live, without speaking  of the maintenance you enjoy, which you desire to preserve; it is thereby that he extends a beneficent hand, and that in your home good things are added to good things. Let your love pass into the heart of those who love you; cause those about you to be loving and obedient. If you are a son of the guardians deputed to watch over the public tranquillity, execute your commission without knowing its meaning, and speak with firmness. Substitute not for that which the instructor has said what you believe to be his intention; the great use words as it suits them. Your part is to transmit rather than to comment upon. If you are annoyed at a thing, if you are tormented by someone who is a cting within his right, get out of his sight, and remember him no more when he has ceased to address you. 6 If you have become great after having been little, if you have become rich after having been poor, when you are at the head of the city, know how not to take advantage of the fact that you have reached the first rank, harden not your heart because of your elevation; you are become only the administrator, the prefect, of the provisions which belong to Ptah. Put not behind you the neighbor who is like you; be unto him as a companion. Bend your back before your superior. You are attached to the palace of the king; your house is established in its fortune, and your profits are as is fitting. Yet a man is annoyed at having an authority above himself, and passes the period of life in being vexed thereat. Although that hurts not your . . . Do not plunder the house of your neighbors, seize not by force the goods which are beside you. Exclaim not then against that which you hear, and do not feel humiliated. It is necessary to reflect when one is hindered by it that the pressure of authority i s felt also by one’s neighbor. Do not make . . . you know that there are obstacles to the water which comes to its hinder part, and that there is no trickling of that which is in its bosom. Let it not . . . after having corrupted his heart. If you aim at polished manners, call not him whom you accost. Converse with him especially in such a way as not to annoy him. Enter on a discussion with him only after having left him time to saturate his mind with the subject of the conversation. If he lets his ignorance display itself, and if he gives you all opportunity to disgrace him, treat him with courtesy rather; proceed not to drive him into a corner; do not . . . the word to him; answer not in a  crushing manner; crush him not; worry him not; in order that in his turn he may not return to the subject, but depart to the profit of your conversation. Let your countenance be cheerful during the time of your existence. When we see one departing from the storehouse who has entered in order to bring his share of provision, with his face contracted, it shows that his stomach is empty and that authority is offensive to him. Let not that happen to you; it is . . . Know those who are faithful to you when you are in low estate. Your merit then is worth more than those who did you honor. His . . ., behold that which a man possesses completely. That is of more importance than his high rank; for this is a matter which passes from one to another. The merit of one’s son is advantageous to the father, and that which he really is, is worth more than the remembrance of his father’s rank. Distinguish the superintendent who directs from the workman, for manual labor is little elevated; the inaction of the hands is honorable. If a man is not in the evil way, that which places him there is the want of subordination to authority. If you take a wife, do not . . . Let her be more contented than any of her fellow-citizens. She will be attached to you doubly, if her chain is pleasant. Do not repel her; grant that which pleases her; it is to her contentment that she appreciates your work. 7 If you hear those things which I have said to you, your wisdom will be fully advanced. Although they are the means which are suitable for arriving at the maat, and it is that which makes them precious, their memory would recede from the mouth of men. But thanks to the beauty of their arrangement in rhythm all their words will now be carried without alteration over this earth eternally. That will create a canvass to be embellished, whereof the great will speak, in order to instruct men in its sayings. After having listened to them the pupil will become a master, even he who shall have properly listened to the sayings because he shall have heard them. Let him win success by placing himself in the first rank; that is for him a position perfect and durable, and he has nothing further to desire forever. By knowledge his path is assured, and he is made happy by it on the earth. The wise man is satiated by knowledge; he is a great man through his own merits. His tongue is in accord with his mind; just are his lips when he speaks, his eyes when he gazes, his ears when he hears. The advantage of his son is to  do that which is just without deceiving himself. To attend therefore profits the son of him who has attended. To attend is the result of the fact that one has attended. A teachable auditor is formed, because I have attended. Good when he has attended, good when he speaks, he who has attended has profited, and it is profitable to attend to him who has attended. To attend is worth more than anything else, for it produces love, the good thing that is twice good. The son who accepts the instruction of his father will grow old on that account. What Ptah loves is that one should attend; if one attends not, it is abhorrent to Ptah. The heart makes itself its own master when it attends and when it does not attend; but if it attends, then his heart is a beneficent master to a man. In attending to instruction, a man loves what he attends to, and to do that which is prescribed is pleasant. When a son attends to his father, it is a twofold joy for both; when wise things are prescribed to him, the son is gentle toward his master. Attending to him who has attended when such things have been prescribed to him, he engraves upon his heart that which is approved by his father; and the recollection of it is preserved in th e mouth of the living who exist upon this earth. When a son receives the instruction of his father there is no error in all his plans. Train your son to be a teachable man whose wisdom is agreeable to the great. Let him direct his mouth according to that which has been said to him; in the docility of a son is discovered his wisdom. His conduct is perfect while error carries away the unteachable. Tomorrow knowledge will support him, while the ignorant will be destroyed. As for the man without experience who listens not, he effects nothing whatsoever. He sees knowledge in ignorance, profit in loss; he commits all kinds of error, always accordingly choosing the contrary of what is praiseworthy. He lives on that which is mortal, in this fashion. His food is evil words, whereat he is filled with astonishment. That which the great know to be mortal he lives upon every day, flying from that which would be profitable to him, because of the multitude of errors which present themselves before him every day. A son who attends is like a follower of Horus; he is happy after having attended. He becomes great, he arrives at dignity, he gives the same lesson to his children. Let none innovate upon the precepts of his father; let the same precepts form his lessons to his children. â€Å"Verily,† will his 8  children sa y to him, â€Å"to accomplish what you say works marvels.† Cause therefore that to flourish which is just, in order to nourish your children with it. If the teachers allow themselves to be led toward evil principles, verily the people who understand them not will speak accordingly, and that being said to those who are docile they will act accordingly. Then all the world considers them as masters and they inspire confidence in the public; but their glory endures not so long as would please them. Take not away then a word from the ancient teaching, and add not one; put not one thing in place of another; beware of uncovering the rebellious ideas which arise in you; but teach according to the words of the wise. Attend if you wish to dwell in the mouth of those who shall attend to your words, when you have entered upon the office of master, that your words may be upon our lips . . . and that there may be a chair from which to deliver your arguments. Let your thoughts be abundant, but let your mouth be under restraint, and you shall argue with the great. Put yourself in unison with the ways of your master; cause him to say: â€Å"He is my son,† so that those who shall hear it shall say â€Å"Praise be to her who has borne him to him!† Apply yourself while you speak; speak only of perfect things; and let the great who shall hear you say: â€Å"Twice good is that which issues from his mouth!† Do that which your master bids you. Twice good is the precept of his father, from whom he has issued, from his flesh. What he tells us, let it be fixed in our heart; to satisfy him greatly let us do for him more than he has prescribed. Verily a good son is one of the gifts of Ptah, a son who does even better than he has been told to do. For his master he does what is satisfactory, putting himself with all his heart on the part of right. So I shall bring it about that your body shall be healthful, that the Pharaoh shall be satisfied with you in all circumstances and that you shall obtain years of life without default. It has caused me on earth to obtain one hundred and ten years of life, along with the gift of the favor of the Pharoah among the first of those whom their works have ennobled, satisfying the Pharoah in a place of dignity. It is finished, from its beginning to its end, according to that which is found in writing. Source: From: Charles F. Horne, The Sacred Books and Early Literature of the East (New York: Parke, Austin, & Lipscomb, 1917), Vol. II: Egypt, pp. 62-78. Scanned by: J. S. Arkenberg, Dept. of History, Cal. State Fullerton This text is part of the Internet Ancient History Sourcebook. The Sourcebook is a collection of public domain and copy-permitted texts related to medieval and Byzantine history. 9 Unless otherwise indicated the specific electronic form of the document is copyright. Permission is granted for electronic copying, distribution in print form for educational purposes and personal use. No representation is made about texts which are linked off-site, although in most cases these are also public domain. If you do reduplicate the document, indicate the source. No permission is granted for commercial use.  © Paul Halsall May 1998